Draw Your Big Idea
In this increasingly visual age, images speak louder than words. Studies show that images also help people think. Visual note-taking such as doodling increases memory retention rates by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression. Driven by these groundbreaking findings, entrepreneurs Nora Herting and Heather Willems founded ImageThink, a graphic facilitation firm that has helped an elite roster of clients—from Google to Pepsi to NASA—visualize their ideas and transform their creative processes using simple drawing techniques that anyone can master. Draw Your Big Idea presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, design studio, and office. With this workbook, readers will learn to beat creative block—for good!
What People Are Saying
“Draw Your Big Idea is designed to turn your ideas into reality. It provides a fantastic process for capturing great ideas in your head, using simple but powerful visual language.”
— Mike Rohde, Bestselling Author of The Sketchnote Handbook
“This book is a treasure. It gets right to the heart of honing your vision and bringing it to life. Just the juiciest, most relevant pieces and processes, yet still covering all the necessary ground. As a writer and brand strategist, my go-to for solving problems is typically language. But coming at this from a visual perspective took me to a different place. Richer and more well-rounded! Think of this book as a creative and practical framework for success on your own terms!”
— Megan Sheerin, Creative Strategy Director
“Draw Your Big Idea was super helpful, especially for being a newbie. It really helped me to become a better visual communicator and supported my development with sketchnoting and graphic recording skills.”
— Porsha Monroe, Netflix
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hello@twolinestudios.com
(914) 719-7189
